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What makes Foxy’s Delicatessen of Penarth so special? Easy, this family run business has a string of awards to its name. Foxy’s provides high quality local and continental produce and has a great reputation for customer friendly service. Owner Sian Fox opened the doors to Vale Life magazine.
FESTIVE FOXY’S
When was Foxy's established?
Foxy’s Deli opened its doors in January 2002 by Neil Fox (Foxy). I started work there a few months later.
Who works in the business?
Myself and Foxy, (although Foxy is busy on our new venture) plus a fantastic crew including the charismatic Barry Turner who’s balsamic tomatoes on toast are legendary. Our 7 year old daughter and my mother have been known to help out too.
How many staff do you employ?
I can’t actually believe this but at our Foxy’s summer party there were eighteen of us! Most are part time and on Saturdays the Stanwell sixth form crew come to the fore with impeccable manners, good looks and funky service.
What did you do before?
We both enjoyed successful careers in London in sales and marketing of luxury cars, training and the music industry. Foxy would also cook for friends’ dinner parties and this is how we met.
Why choose the deli business?
Foxy’s passion for food and a strong belief that good local produce can be served at a reasonable price. I had always worked in a sales environment so I would be ‘the chat’ while he would be the food.
Why Penarth?
What a place! A beautiful, affluent seaside town with excellent schools, full of character and characters and no deli! I always wanted to move back to Wales and Foxy thought Carmarthen (where I’m from) was a bit too far. We drove through Penarth and loved it.
What items do you stock?
We strive to source products that you can’t get at your local supermarket and to support local producers as much as we can. Best sellers are Snowdonia cheeses, Cwrt Newydd Chickpea burgers and Glamorgan sausages. Also Tracklements relishes and Gornos Italian sausages. Our stock changes at Christmas time and our Foxy’s Hampers are a popular present for anyone. Tell us whom you are shopping for and we will create a foodie hamper to suit their tastes and needs. Have a coffee or glass of chilled wine while we prepare and decorate your gifts.
When was the café introduced?
Due to popular demand we extended the deli to a forty five seat café three years ago. Now you can sample the produce before you buy.
To whet your appetites some of our specials at lunchtime include home made Welsh lamb burgers with onion marmalade or for a more healthy option, parma ham, fresh fig and pine nut salad with a side order of sun kissed tomatoes perhaps.
Who are your customers?
Who doesn’t love Foxy’s? The range of customers is so diverse and we adore them all. From world famous opera singers to the best car mechanics in Cardiff. It creates a great vibe.
Our customers have made Foxy’s what it is – thank you so much for all your support.
Any plans for the future?
Well, here we go… before Christmas, we are launching our ‘Foxy’s At Home’ meals - a delicious range of Foxy’s favourites to enjoy at home. Just give us a call when your boss invites himself for dinner and you’ve been working all day. We can deliver a ready-made gourmet meal that you can heat up and pass off as your own (we promise we won’t tell).
In early spring we are opening a new venture called The Fig Tree on Penarth seafront. This will be open all day for the best breakfasts, lunches and dinners all with the Foxy’s unique style and the best view over The Bristol Channel. We are teaming up with someone who is well known in the food industry in Wales - Mike Caplan Hill. We are very excited about this.
Any claims to fame?
One of our first accolades was to win Best Deli in Wales by Observer readers, followed by a listing in Rick Stein’s food heroes. Recognition of this kind is such a lovely feeling as you realise that you must be doing something right. I also won Vale of Glamorgan Business Woman of the Year in March. I was nominated by a customer and was taken totally by surprise but very very pleased. Of course this has changed my role at Foxy’s and I do insist on staff and customers addressing me as ‘Madame Foxy’ after this!
Foxy’s Deli
7 Royal Buildings, Victoria Road
Penarth CF64 3ED
029 2025 1666
www.foxysdeli.com |
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