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Devotees of Havana in Cowbridge are in for a real treat. Owners Awen Evans and Emma Hartmann have added stylish new labels to their High Street boutique which tick all the right boxes in terms of quality of fabrics, style and femininity. If Havana’s not been on your radar, here’s a sneak preview of everything you need to be super-chic this autumn/winter.
HAVANA - YOUR SECRET BOUTIQUE
What new brands are on offer at Havana?
Nicole Farhi, Betty Jackson Two, Ann Louise Roswald, Avoca Origins, Hoss Intropia and Bibi Jewellery. Why did you decide to offer these brands? We love Nicole Farhi because it is so incredibly chic! The fabrics and the styling are amazing. Nicole Farhi and Betty Jackson Two are perfect for the woman who likes “investment dressing”, for the fashion conscious woman who loves stylish, classic clothes but loves something a little bit different. Ann Louise Roswald is a fabulous British designer who produces exquisite occasion wear. We simply fell in love with her designs the minute we saw them, we both have several of her dresses in our wardrobes already! We have stocked Avoca Anthology at Havana for the last few seasons, and it has been very popular, because it is a little quirky and different.
Avoca Origins is a new collection for Autumn/Winter, which is a little more grown up, though still quirky and feminine. Hoss Intropia is a fabulous Spanish label that gets a lot of editorial in fashion magazines, because they always come up with different designs which suit any age. Finally, we kept complimenting one of our members of staff on her Bibi jewellery, so we decided to stock it ourselves. It’s very popular with celebrities at the moment I believe, including Cheryl Cole.
Who will they appeal to?
Anyone who loves to shop for beautiful stylish clothes We strongly believe that there are no age boundaries, it’s all about style, good fit and dressing to suit your own shape and personality.
Who are your typical customers?
Our customers are women who love clothes, and love to find something different than on the High Street. They also appreciate the fantastic service that they receive from our staff. We believe that this is the main thing that sets Havana apart, customers like to see a friendly face and staff who care about helping them to find the right piece for their wardrobe.
You’re also launching a new website for Havana. Tell us more.
We launched a website recently to complement our bridal shop called www.highsocietybride.co.uk. It has been very successful, and we have sold bridal accessories all over the world. We are launching a website called www.yoursecretboutique.co.uk which will offer the wonderful labels and the feel of our very special inde - pendent boutique, Havana, to customers across the UK at the touch of a button.
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