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Spotting a gap in the fashion market in Bridgend wasn’t difficult for business partners Emma Nash and Cathy Davies as they had a background in retail and business managment. We catch up with them as Mayhem celebrates its first year.
TOTAL MAYHEM
How’s business?
We’ve been going a year now and can’t believe how well things have gone. We’ve built up a good customer base of regulars and we’re seeing many new faces. Word is spreading.
What is your background?
Emma has ten years retail experience and Cathy has a background in business management but we’ve always worked for someone else, so branching out on our own was a bit of a leap of faith. Knowing how much stock to order was a difficult one for us initially, but luckily we’ve got this down to a fine art now.
What brands do you stock?
We know what our customers like and we only choose the best pieces from those collections. The brands we ve chosen are Superdry, Henleys, K-Swiss, Henri Lloyd, Gio-goi, Lacoste, Zanerobe, Scotch and Soda and Replay.
How about accessories?
We have superb accessories such as RAY-BAN sunglasses, belts and wallets.
Who are your customers?
The majority are aged from 16 to 35 but we’ve got a regular customer whose in his 80’s who pops in now and again to top up his wardrobe and have a little chat.
What sells well?
Our T-shirts and shirts always sell well as these can be popped on over a pair of jeans for a night out. Speaking of jeans, these are always popular as we cherry pick the best of the collections.
Why did they choose Mayhem?
We only buy in small quantities so that it’s unlikely that our customers will bump into someone else in the same piece of clothing. It could also be our fantastic location on Dunraven place (opposite HSBC) which is also close to the car park.
Customers tell us that they’d rather not go into a large town and not always find what they want, knowing that they can call in to us and find exactly what they need. Also, our new website should be online by the time the magazine is out so customers can visit us at www.mayhemmenswear.com to see what’s available and either buy it online or call in and pick it up.
Is there any other service that you offer?
We’re always open for feedback and if a customer can’t find exactly what he’s looking for, he can just tell us what he wants and we’ll see if we can stock it for him.
Photography by Graham Davies Photography Graham offers a high quality photographic service. Covering weddings, commercial, sporting events, animal portraits, professional portraits and much more. To view a wide range of images and price lists for the range of product services offered visit www.grahamdaviesphotography.co.uk
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