VALE BUSINESS

In association with The Business Centre

RHOOSE
Hot new design for Wildfire

Vale graphic designer, Mark Roberts has designed a new logo and branding guidelines for Wildfire, a new Welsh distribution and logistics company.

Wildfire will be officially launched later this year but the owners have allowed the new branding to be seen for the first time in Vale Life magazine. Branding expert, Mark Roberts described the logo as "simple but contemporary and reflecting the passion of the company's Welsh roots."

A spokesperson for Wildfire commented, "We're delighted with Mark's solution. He steered us away from the usual stereotypes and has created a beautiful graphic interpretation of what Wildfire is all about."

Mark has also designed a unique font for the company's name, and a modified and stylised W forms the centrepiece of the logo. Mark said,"The stepped ascenders of the W symbolise the philosophy of Wildfire; continuous improvement and increasing business.

Mark has over thirty years experience providing marketing and branding advice to businesses across the UK and beyond. His clients range from sole traders right through to blue chip companies and his talents are much in demand. "I'm in the very fortunate position of being able to choose who I work for these days. Yes, I'm in business to make money - we all need to make a living, but it's much more important to me to like the people I'm working for. That way, we all get along and the relationship is more productive and enjoyable."

Mark Roberts 01446 711811 Mobile 07766 106731