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Room for Living in Cowbridge has built
a fine reputation for offering kitchens for
the discerning customer. Mike McNabb
introduces us to their new Miele range.
ROOM FOR LIVING
The company has now added the
outstanding kitchen and appliance
manufacturer Miele as its flagship
product and is proud to be the only
Miele dealership in Wales.
Congratulations on acquiring the
Miele dealership.
Thank you. We are absolutely
delighted. We pride ourselves on being
able to supply quality and affordable
kitchens and being able to offer Miele
kitchens and appliances, along with
our other brands, will really set us
apart from other suppliers.
How did that come about?
We had several meetings with
representatives from Miele at Room
for Living and we visited their
headquarters in Germany. We were
completely blown away by the scale
of Miele’s operations. Their floorspace
is easily three times the size of
Cowbridge. Miele’s representatives
were very impressed with our
showroom and our philosophy to
the business and I believe that’s the
main reason we got the contract.
Can you explain more about Miele
and their philosophy?
Miele is a German manufacturer of
high quality domestic appliances and
commercial equipment. It was founded
in 1899 by Carl Miele and Reinhard
Zinkann and has always been a familyowned,
family-run company. Since the
beginning, the Miele motto has been
‘Immer Besser’ or ‘Forever Better’ and this philosophy is still reflected in
the legendary quality and longevity of
the products. They pride themselves
on having the best products with
unsurpassed quality that really set out
the Miele difference.
What do you think sets their
kitchens and appliances apart
from the rest?
Miele have been leading the market
for 100 years and consistently comes
out on top when tested independently
in many products categories.
They produced the first ever electric
dishwasher, the first ever fully
automatic washing machine, and the
first ever washing machine, tumble
dryer and dishwasher to be controlled
by microprocessors.
Due to their high design life, Miele
products don’t need replacing as often
as many other types of appliances.
They also care for the environment as
all of their products lead the market for
energy and water efficiency.
It’s really all about quality and
reliability in that all of their products
are designed to last twenty years and
are subjected to rigorous endurance
testing during development.
Every product goes through an end
line test before passing quality control
and many of their products are then
randomly checked against further
quality criteria.
I’ve heard that Miele are big on
design and innovation. Is that so?
Absolutely, their designs are mostly
contemporary and very stylish.
They have invested in technology to
make complete carcasses. We don’t
offer flat packed kitchens at Room
for Living and that aspect particularly
appealed to us. That and the attention
to detail such as touch drawers and
special lighting effects. Miele’s kitchens
reflect what we’ve always strived to
offer at Room for Living which is the
concept that the kitchen is the centre
of any household. It’s far more than the
place where you cook. It’s more a place
to eat, relax and entertain. It’s a room
for living!
Who are your typical customers?
We have local customers and also
customers from further afield such
as London, Lampeter, Llandeilo,
Abereiron and Tenby. They might
live in a barn conversion or a more
contemporary home.
Do they have their own design
ideas or can you help in that area?
Some have a good idea of what they
want but we offer free design as part
of the Room for Living service. We also
have the expertise to re-design the
layout of a customer’s kitchen which
might include knocking down walls,
re-tiling and underfloor heating.
With Miele’s motto of ‘Forever Better’
and ours of ‘Exceeding Excellence’,
we have a winning formula.
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